About The Book:
Type Of file: PDF
File Size: 12.5MB
Pages: 289
Description:
Type Of file: PDF
File Size: 12.5MB
Pages: 289
Description:
This manuscript deals with specific problems, in different functional areas,
related to the pursuit of organisations in becoming more customer-focused.
These problems appear in many corporations migrating from product divisions
to a “front-back” organisational model. Basically, this model designs the
organisation considering two units called “front end” and a “back end”, as
follows:
1) The “front end“ units deal with units handling sales and marketing, and
are organised according to customer type. These units are able to offer
specific integrated solutions to customers.
2) The “back end“ units deal with research, development and elements of
manufacturing. They are are organised by product or technology type,
and they are able to provide the modular elements to be combined into
solutions.
